Madrid, Spain | January 12, 2026
Ibernova, a leading industrial software provider in Iberia, and b2wise, an international company specializing in advanced supply chain planning solutions, have signed a commercial partnership agreement aimed at expanding their joint offering in the Iberian market and delivering greater value to industrial companies.
The agreement will enable Ibernova to integrate b2wise’s advanced planning solutions into its technology portfolio, strengthening its end-to-end industrial digitalization platform — from engineering to the shop floor — with capabilities focused on improving operational efficiency, resilience, and data-driven decision making.
This commercial alliance reinforces the value proposition of both companies and responds to a growing need within the industrial sector: evolving from rigid planning models based solely on forecasts to more dynamic systems connected to operational reality and driven by data-based management.
The collaboration between Ibernova and b2wise is already focused on joint projects with industrial companies seeking to improve planning capabilities, strengthen operational resilience, and advance digital transformation initiatives with direct business impact.
A unique value proposition focused on real business impact
b2wise is a leader in flow-based planning solutions and has developed a highly innovative AI platform, Commwise AI.studio, which enables the rapid creation of customized, business-ready planning solutions.
By combining this expertise with the strength of Ibernova’s ERP and MES ecosystem, the leading industrial software manufacturer in Iberia, the companies are creating a unique value proposition: clear, adaptable planning powered by the latest advances in artificial intelligence, fully integrated into ERP environments and aligned with operational performance.
According to Gonzalo Fernández, CEO of Ibernova, the agreement “represents a key step in strengthening our value proposition as a comprehensive technology partner for industrial SMEs. The integration of an advanced planning layer based on Demand Driven and flow principles allows us to help our customers make better decisions, gain operational resilience, and truly connect planning with execution.”
For Frédéric Picano, CEO Europe / Global COO of b2wise, “in a market dominated by the choice between Excel or complex and expensive APS solutions, we offer a clear alternative: modern, accessible and results-driven planning. This alliance will accelerate our expansion in the Iberian market and strengthen our growth in Europe, ensuring real digital continuity from strategy to execution.”
In an economic environment marked by uncertainty, cost pressure and the need to respond quickly to market changes, the collaboration between Ibernova and b2wise addresses a growing demand for technological solutions with direct business impact.
The international DDMRP standard
Born from the Demand Driven revolution, b2wise is reinventing the way supply chains forecast, plan, prioritize and execute. Driven by flow-based principles and artificial intelligence, b2wise provides next-generation supply chain planning solutions using advanced techniques that stabilize forecasts, align planning with market realities, enable fully integrated scheduling and deliver ultra-fast S&OP processes.
These solutions are based on the international DDMRP (Demand Driven Material Requirements Planning) standard and enhanced with advanced capabilities such as simulation, scenario management and applied analytics.
b2wise serves a wide range of industries where supply chain complexity and volatility represent critical challenges, including: Industrial Products, Food and Chemicals, Construction Materials, Luxury, Perfume and Cosmetics, Engineer-to-Order, Maintenance Repair and Operations (MRO), Distribution and E-commerce, Metals, Automotive and other specialized sectors.
About b2wise
b2wise is an international company specializing in Demand Driven supply chain planning solutions.
Its SaaS platform, based on the DDMRP standard, enables companies to plan and manage demand, production and supply in an integrated way, improving operational efficiency, visibility and responsiveness in complex environments.
The company manages $15 billion in inventory, serves more than 10,000 customers, operates across 8,000 planning locations and is present in over 50 countries.
About Ibernova
Ibernova is the number one industrial software manufacturer in Iberia. With more than 4,000 customers, 25,000 users, and 15,000 connected machines, Ibernova is a leading technology company in industrial digitalization for SMEs.
Through its unique digitalization platform tailored to industrial SMEs — and unique in Europe — the company helps clients optimize operations by integrating advanced solutions that maximize the use of technological resources, unify data, improve efficiency and achieve high productivity.
Ibernova has a team of 250 professionals and executives, led by CEO Gonzalo Fernández. The company has offices in San Sebastián (headquarters), Madrid, Barcelona, Lisbon and Porto.
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More information and interviews: T. 619 345 761 www.ibernova.com





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