The Story behind b2wise

Founded in 2016 by two brothers and the pioneer of DDMRP in France, we didn’t set out to compete with legacy software vendors, we set out to change the game. In an industry overcrowded with forecast-based systems and outdated thinking, we knew we couldn’t win by copying what came before. So we didn’t.

We built something new: Demand Driven.

The 4 pillars of success

What We Stand For

Simplicity always Wins

The more complex the world gets, the more clarity matters.

Planners First

We build tools to make their jobs easier and their impact bigger.

Start Small, Scale Fast

Don't try run before you can walk. Prove it works, then expand.

FLOW is Everything

Supply chains that flow, reduce waste and maximize ROI.

Better Together

Our community drives our innovation. Every feature starts with a conversation.

Our Founders

Kevin BOAKE
CEO
Trevor BOAKE
Chief Technology Officer
Laurent VIGOUROUX
Global Brand Ambassador

Our Management Team

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Frédéric Picano
Chief Operation Officer
Alan Jansen Van Vuuren
CEO UK & IMEA
Isha Soni
Chief Product Officer
Richard Forrest
Chief Finance Officer
Martin Sewell
Chief Innovation Officer
Nick Botton
MD APAC
Aitor Lizarralde
MD Iberia
Warren Owen
VP Sales America
Benjamin Richards
VP Operations America

Our Awards

King of Supply Chain
Two-time winner
2015 & 2019
LLA
2 Global Medals
2018 & 2023
Best Paper Sapics
Two-time Champion
2018 & 2024

Our World

+10,000 custmers in 46 countries

Our Partners

Ready to see b2wise in action?